From Lost to Loved by Google, step by step

Learn how to encourage the Google algorithm to love your website
  • Show up when potential customers search for what you do.
  • Drive targeted traffic ready to buy from you
  • No high ongoing agency fees
Learn more


Search Engine Optimisation (SEO) is often thought a black art and only to be carried out by very smart people who work for large agencies. I’m here to dispell that rumour.

It is perfectly possible for any business owner to understand the principles of Search Engine Optimisation and apply them to their own website. How can I be sure? I’ve taught ordinary business owners just like you to do just that, successfully!

I’m so very proud of those business owners for making the decision to try their own SEO, complete the training and apply what they learned. I know it made a difference to their business and it can make a difference to yours too.

I created the Online SEO training course for non-technical people like you. It uses simple language and explains any jargon you need to know. It’s divided into 3 modules to make studying easier.

If you are still unsure about doing the training then please feel free to have a phone conversation with me, Jan to answer any questions.

Simple SEO for the Small Business Owner

Online learning!

Simple SEO for the Small Business owner is a self paced learning experience for Small Business owners who want an effective, ethical way of improving their visibility in Google Search Results. It’s written specifically for normal people like you not Geeks like me!

What some of our clients say…

Doing this has saved me so much money…

I am a small business owner and don’t have the budget to pay a marketing company to run my website for me.  I did the SEO course with John Jelly and got an easy to follow plan to make my business show up when customers search for ‘massage therapists’ on google.  Jan explained everything without using tech jargon so even someone not familiar with websites could do it.  It really wasn’t as much work as I thought it would be either.    This helps my customers find me and helps me earn more money through getting more work.  Doing this has saved me so much money on advertising as I now get a steady flow of clients through my website and don’t have to spend lots of money running expensive ads.

Anna Pluck

approachable, knowledgeable

Jan is brilliant- approachable, knowledgeable and really understands what the individual business needs. Thank you for all your help!

Julie Aldcroft

…amazing amount of knowledge…

Jan from John Jelly has an amazing amount of knowledge and expertise. Not only is her training delivered in such a way as to work at your level of understanding, but the support that exists afterwards in the form of the John Jelly Club is invaluable. I have attended several of Jan’s training days and had one to one training with her too. I can recommend her very highly.

Jane Hawkes
Hals Books & Hawk Electrical

Just brilliant!

Just brilliant! Jan is approachable, professional and really informative. She breaks down the tasks to bite sized chunks if needed. I would have no hesitation in recommending and so glad that I have found this fabulous company and lady! ????

Ali Gill
My Brave

A hugely useful, jargon free session..

I’ve attended several seminars and meetings in the past that claim to give excellent advice on Marketing but none of them have really come up to the mark until….I listened to Jan! WOW! A hugely useful, jargon free session full of practical hints and tips. I’ve already started to implement some of the ideas. I would definitely recommend Jan and John Jelly if you are looking for any support with your business.

Jude Lennon
Author, Little Lamb Tales

Not Quite ready to do the whole course?

Choose to do the course Module by Module, same course just broken down into it's separate modules for you. 

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Module 2 - On-Page

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Module 3 - Off-Page